Company News, Marketing News

The Fusion of Clean and Clinical Skin Care Drives Beauty Trends in 2023

Kline finds that consumers are seeking natural products with specific branding.

Clean beauty has held many definitions over the years, and while an industry standard remains blurred, substantial progress has been made in product education and ingredient transparency courtesy of intensifying consumer demand. Those shopping for these products a decade or more ago would have found limited brand and product offerings on shelves, less accessibility across the retail landscape, and former buzzwords such as “green” and “natural” more commonplace. Today, these products perform like...

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